Employer’s Branding. How to build my brand through my employees?

Today’s big companies spend millions of dollars a year in advertising campaigns seeking to attract new customers and business relationships, but in the world of human resources it would be impossible to think to dedicate that same budget on attraction of talent. However, there is a way to promote the brand at a very low cost and with great internal benefits.

Either you're owner or work at a company that wants to be known in the labor market or one with a long history, everyone should consider Employer Branding as a very powerful tool for attracting talent.

Employer Branding is the positioning of the brand as an employer, it means how employees and their potential candidates perceive it. Think a moment, we all have ever heard of a company that offers great benefits or perks to their employees and others that do not. No company has made a campaign of publicity about this, but one way or another; it has come to our ears. Although neither the bad employer nor the good one has worked in your Employer Branding, it exists and it is right there.

All companies have Employer Branding; either it is good or bad, if they worked on it or not, it is up to you to define what kind it would be.
For a proper Employer Branding it is necessary to consider the following aspects.

Treat your employees with the same importance you treat a client
They are the main brand ambassadors; they will give publicity by word of mouth and tell others the good and bad experiences that have had with you.

Get to know your company
You have to know your strengths to take advantage of them and make sure your employees and candidates know them.

Use social networks
A company that does not use your social networks is almost invisible and generates distrust for the prospects.

Involves all the company
The entire company must be involved for the Employer Branding to be successful. Not only the Human Resources Department. Win your employee’s heart with loyalty policies and they will help you to attract more talented professionals.

Not so sure if the Employer Branding is real yet? Let's take a look at the example of Google, they have free shuttle service, break rooms, healthcare, generous vacation, travel, aid in courses, legal advice, and so many more benefits. If Google knocks on your door tomorrow with a job offer, would you have to give it a second thought? If you're a small or medium business, it is the time that you build your brand through your employees. Something you can start working with, has no cost and is very effective for generating high sense of belonging to the brand is unit.

It is something that we have worked from the beginning with my current employer (LAAgencia B.C.), one of our values is to take care of each other, greet someone and make them feel at home is very important for us, to break down the barriers of this boss/employee relationship and engage transparent discussions generates a very good working environment, it makes you feel as if you were at home.

It is all in your hands to define your Employer’ Branding and the improvements of your company’s talent.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Richard Branson.

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Josué Charles

IT Recruiter at LAAgencia
Human Resources professional with 3+ years of recruitment experience, working with IT, Manufacturing, Engineering, Sales and Managerial industries.
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